| dc.contributor.advisor | Hájek, Václav | |
| dc.creator | Jarošová, Zuzana | |
| dc.date.accessioned | 2025-06-20T02:11:34Z | |
| dc.date.available | 2025-06-20T02:11:34Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/197283 | |
| dc.language | Čeština | cs_CZ |
| dc.language.iso | cs_CZ | |
| dc.publisher | Univerzita Karlova, Fakulta humanitních studií | cs_CZ |
| dc.subject | psychologie | cs_CZ |
| dc.subject | veřejný prostor | cs_CZ |
| dc.subject | trendy | cs_CZ |
| dc.subject | OOH | cs_CZ |
| dc.subject | real time marketing | cs_CZ |
| dc.subject | vizuální komunikace | cs_CZ |
| dc.title | Proměny venkovní reklamy: vliv inovativních reklamních formátů na obyvatele Prahy | cs_CZ |
| dc.type | bakalářská práce | cs_CZ |
| dcterms.created | 2025 | |
| dcterms.dateAccepted | 2025-02-05 | |
| dc.description.department | Katedra teorie umění a tvorby | cs_CZ |
| dc.description.department | Department of Theory of Art and Artworks | en_US |
| dc.description.faculty | Fakulta humanitních studií | cs_CZ |
| dc.description.faculty | Faculty of Humanities | en_US |
| dc.identifier.repId | 278196 | |
| dc.title.translated | Changes in outdoor advertising: the impact of innovative advertising formats on Prague residents | en_US |
| dc.contributor.referee | Váša, Ondřej | |
| thesis.degree.name | Bc. | |
| thesis.degree.level | bakalářské | cs_CZ |
| thesis.degree.discipline | Humanities and Social Sciences | en_US |
| thesis.degree.discipline | Studium humanitní vzdělanosti | cs_CZ |
| thesis.degree.program | Humanities and Social Sciences | en_US |
| thesis.degree.program | Studium humanitní vzdělanosti | cs_CZ |
| uk.thesis.type | bakalářská práce | cs_CZ |
| uk.taxonomy.organization-cs | Fakulta humanitních studií::Katedra teorie umění a tvorby | cs_CZ |
| uk.taxonomy.organization-en | Faculty of Humanities::Department of Theory of Art and Artworks | en_US |
| uk.faculty-name.cs | Fakulta humanitních studií | cs_CZ |
| uk.faculty-name.en | Faculty of Humanities | en_US |
| uk.faculty-abbr.cs | FHS | cs_CZ |
| uk.degree-discipline.cs | Studium humanitní vzdělanosti | cs_CZ |
| uk.degree-discipline.en | Humanities and Social Sciences | en_US |
| uk.degree-program.cs | Studium humanitní vzdělanosti | cs_CZ |
| uk.degree-program.en | Humanities and Social Sciences | en_US |
| thesis.grade.cs | Dobře | cs_CZ |
| thesis.grade.en | Good | en_US |
| uk.file-availability | V | |
| uk.grantor | Univerzita Karlova, Fakulta humanitních studií, Katedra teorie umění a tvorby | cs_CZ |
| thesis.grade.code | 3 | |
| uk.publication-place | Praha | cs_CZ |
| uk.thesis.defenceStatus | O | |
