| dc.contributor.advisor | Koudelková, Petra | |
| dc.creator | Švec, Eva Marie | |
| dc.date.accessioned | 2024-11-28T15:28:43Z | |
| dc.date.available | 2024-11-28T15:28:43Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/194097 | |
| dc.language | Čeština | cs_CZ |
| dc.language.iso | cs_CZ | |
| dc.publisher | Univerzita Karlova, Fakulta sociálních věd | cs_CZ |
| dc.subject | media | en_US |
| dc.subject | marketing | en_US |
| dc.subject | fashion | en_US |
| dc.subject | bag | en_US |
| dc.subject | backpack | en_US |
| dc.subject | communication | en_US |
| dc.subject | marketing communication | en_US |
| dc.subject | communication strategy | en_US |
| dc.subject | média | cs_CZ |
| dc.subject | marketing | cs_CZ |
| dc.subject | móda | cs_CZ |
| dc.subject | taška | cs_CZ |
| dc.subject | batoh | cs_CZ |
| dc.subject | komunikace | cs_CZ |
| dc.subject | marketingová komunikace | cs_CZ |
| dc.subject | komunikační strategie | cs_CZ |
| dc.subject | marketingová strategie | cs_CZ |
| dc.title | Návrh komunikační strategie pro značku Playbag | cs_CZ |
| dc.type | bakalářská práce | cs_CZ |
| dcterms.created | 2024 | |
| dcterms.dateAccepted | 2024-09-13 | |
| dc.description.department | Department of Media Studies | en_US |
| dc.description.department | Katedra mediálních studií | cs_CZ |
| dc.description.faculty | Fakulta sociálních věd | cs_CZ |
| dc.description.faculty | Faculty of Social Sciences | en_US |
| dc.identifier.repId | 192843 | |
| dc.title.translated | Concept of communication strategy of the Playbag | en_US |
| dc.contributor.referee | Kolská, Martina | |
| thesis.degree.name | Bc. | |
| thesis.degree.level | bakalářské | cs_CZ |
| thesis.degree.discipline | Media Studies | en_US |
| thesis.degree.discipline | Mediální studia | cs_CZ |
| thesis.degree.program | Media and Communications Studies | en_US |
| thesis.degree.program | Mediální a komunikační studia | cs_CZ |
| uk.thesis.type | bakalářská práce | cs_CZ |
| uk.taxonomy.organization-cs | Fakulta sociálních věd::Katedra mediálních studií | cs_CZ |
| uk.taxonomy.organization-en | Faculty of Social Sciences::Department of Media Studies | en_US |
| uk.faculty-name.cs | Fakulta sociálních věd | cs_CZ |
| uk.faculty-name.en | Faculty of Social Sciences | en_US |
| uk.faculty-abbr.cs | FSV | cs_CZ |
| uk.degree-discipline.cs | Mediální studia | cs_CZ |
| uk.degree-discipline.en | Media Studies | en_US |
| uk.degree-program.cs | Mediální a komunikační studia | cs_CZ |
| uk.degree-program.en | Media and Communications Studies | en_US |
| thesis.grade.cs | Velmi dobře | cs_CZ |
| thesis.grade.en | Very good | en_US |
| uk.file-availability | V | |
| uk.grantor | Univerzita Karlova, Fakulta sociálních věd, Katedra mediálních studií | cs_CZ |
| thesis.grade.code | D | |
| uk.publication-place | Praha | cs_CZ |
| uk.thesis.defenceStatus | O | |
