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M-commerce jako nový fenomén nakupování
M-commerce as a new purchasing phenomenon
diploma thesis (DEFENDED)
Advisor: Očko, Petr
Date Issued: 2014
Date of defense: 27. 01. 2014
Faculty / Institute: Filozofická fakulta / Faculty of Arts
Abstract: (česky): Práce se zabývá fenoménem m-commerce. Ve stručné historii je popsán vývoj a zlomové okamžiky pro rozvoj tohoto segmentu a jeho následná adaptace. Dále je pojednáno o typech transakcí, které jsou přes mobilní ...
(in English): Thesis deals with the phenomenon of m-commerce. History section briefly describes the evolution and significant moments for further development of this segment and its subsequent adaptation. It also discusses ...
(in English): Thesis deals with the phenomenon of m-commerce. History section briefly describes the evolution and significant moments for further development of this segment and its subsequent adaptation. It also discusses ...