Browsing Fakulta sociálních věd by Advisor "Audyová, Petra"
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(Univerzita Karlova, Fakulta sociálních věd, 2018)Date of defense: 13. 6. 2018This bachelor thesis focuses on the phenomenon of influencers on social media and their use in the area of the marketing communication of fashion brands. The purpose of this thesis is to explore the influencer marketing ...