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Jazyková analýza reklamních textů z hlediska věkové kategorie recipientů
Linguistic analysis of advertising texts in terms of age cathegory
bachelor thesis (DEFENDED)
Advisor: Chejnová, Pavla
Date Issued: 2009
Date of defense: 27. 05. 2009
Faculty / Institute: Pedagogická fakulta / Faculty of Education
Abstract: Ve své práci se zabývám reklamami a jejich strategiemi z hlediska věku recipienta. Zaměřila jsem se na reklamy komerční, a to reklamy televizní a reklamy tištěné v časopisech a novinách. Hodnotila jsem manipulační strategie ...
In my thesis, I focused on advertisements and their impact on the recipients according to their age. I concentrated on commerce advertisements; mainly from TV, newspaper and magazines. I assessed manipulative strategies ...
In my thesis, I focused on advertisements and their impact on the recipients according to their age. I concentrated on commerce advertisements; mainly from TV, newspaper and magazines. I assessed manipulative strategies ...