dc.contributor.advisor | Koudelková, Petra | |
dc.creator | Cikhartová, Marie | |
dc.date.accessioned | 2022-04-14T17:15:16Z | |
dc.date.available | 2022-04-14T17:15:16Z | |
dc.date.issued | 2021 | |
dc.identifier.uri | http://hdl.handle.net/20.500.11956/150597 | |
dc.language | Čeština | cs_CZ |
dc.language.iso | cs_CZ | |
dc.publisher | Univerzita Karlova, Fakulta sociálních věd | cs_CZ |
dc.subject | Značka | cs_CZ |
dc.subject | fashion marketing | cs_CZ |
dc.subject | influencer | cs_CZ |
dc.subject | designér | cs_CZ |
dc.subject | móda | cs_CZ |
dc.subject | merch | cs_CZ |
dc.subject | Brand | en_US |
dc.subject | fashion marketing | en_US |
dc.subject | influencer | en_US |
dc.subject | designer | en_US |
dc.subject | fashion | en_US |
dc.subject | merch | en_US |
dc.title | Porovnání marketingové komunikace módních značek designérů a influencerů | cs_CZ |
dc.type | bakalářská práce | cs_CZ |
dcterms.created | 2021 | |
dcterms.dateAccepted | 2021-09-16 | |
dc.description.department | Katedra marketingové komunikace a public relations | cs_CZ |
dc.description.department | Department of Marketing Communication and Public Relations | en_US |
dc.description.faculty | Faculty of Social Sciences | en_US |
dc.description.faculty | Fakulta sociálních věd | cs_CZ |
dc.identifier.repId | 215461 | |
dc.title.translated | Comparison of marketing communication of designer and influencer fashion brands | en_US |
dc.contributor.referee | Klabíková Rábová, Tereza | |
thesis.degree.name | Bc. | |
thesis.degree.level | bakalářské | cs_CZ |
thesis.degree.discipline | Marketingová komunikace a public relations | cs_CZ |
thesis.degree.discipline | Marketing Communications and Public Relations | en_US |
thesis.degree.program | Mediální a komunikační studia | cs_CZ |
thesis.degree.program | Media and Communications Studies | en_US |
uk.thesis.type | bakalářská práce | cs_CZ |
uk.taxonomy.organization-cs | Fakulta sociálních věd::Katedra marketingové komunikace a public relations | cs_CZ |
uk.taxonomy.organization-en | Faculty of Social Sciences::Department of Marketing Communication and Public Relations | en_US |
uk.faculty-name.cs | Fakulta sociálních věd | cs_CZ |
uk.faculty-name.en | Faculty of Social Sciences | en_US |
uk.faculty-abbr.cs | FSV | cs_CZ |
uk.degree-discipline.cs | Marketingová komunikace a public relations | cs_CZ |
uk.degree-discipline.en | Marketing Communications and Public Relations | en_US |
uk.degree-program.cs | Mediální a komunikační studia | cs_CZ |
uk.degree-program.en | Media and Communications Studies | en_US |
thesis.grade.cs | Dobře | cs_CZ |
thesis.grade.en | Good | en_US |
uk.file-availability | V | |
uk.grantor | Univerzita Karlova, Fakulta sociálních věd, Katedra marketingové komunikace a public relations | cs_CZ |
thesis.grade.code | E | |
uk.publication-place | Praha | cs_CZ |
uk.thesis.defenceStatus | O | |