| dc.contributor.advisor | Báča, Ladislav | |
| dc.creator | Slavíková, Klára | |
| dc.date.accessioned | 2021-09-15T13:06:13Z | |
| dc.date.available | 2021-09-15T13:06:13Z | |
| dc.date.issued | 2009 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/147458 | |
| dc.language | Čeština | cs_CZ |
| dc.language.iso | cs_CZ | |
| dc.publisher | Univerzita Karlova, Fakulta sociálních věd | cs_CZ |
| dc.title | Strategie tradiční značky na příkladu Becherovky v letech 2006-2008 | cs_CZ |
| dc.type | bakalářská práce | cs_CZ |
| dcterms.created | 2009 | |
| dcterms.dateAccepted | 2009-06-15 | |
| dc.description.department | Katedra marketingové komunikace a public relations | cs_CZ |
| dc.description.department | Department of Marketing Communication and Public Relations | en_US |
| dc.description.faculty | Fakulta sociálních věd | cs_CZ |
| dc.description.faculty | Faculty of Social Sciences | en_US |
| dc.identifier.repId | 72982 | |
| dc.title.translated | Strategy of Traditional Brand Shown in an Example of Becherovka in Years 2006-2008 | en_US |
| dc.contributor.referee | NÁHRADNÍ, OPONENT | |
| dc.identifier.aleph | 001129726 | |
| thesis.degree.name | Bc. | |
| thesis.degree.level | bakalářské | cs_CZ |
| thesis.degree.discipline | Marketingová komunikace a public relations | cs_CZ |
| thesis.degree.discipline | Marketing Communications and Public Relations | en_US |
| thesis.degree.program | Media and Communications Studies | en_US |
| thesis.degree.program | Mediální a komunikační studia | cs_CZ |
| uk.thesis.type | bakalářská práce | cs_CZ |
| uk.taxonomy.organization-cs | Fakulta sociálních věd::Katedra marketingové komunikace a public relations | cs_CZ |
| uk.taxonomy.organization-en | Faculty of Social Sciences::Department of Marketing Communication and Public Relations | en_US |
| uk.faculty-name.cs | Fakulta sociálních věd | cs_CZ |
| uk.faculty-name.en | Faculty of Social Sciences | en_US |
| uk.faculty-abbr.cs | FSV | cs_CZ |
| uk.degree-discipline.cs | Marketingová komunikace a public relations | cs_CZ |
| uk.degree-discipline.en | Marketing Communications and Public Relations | en_US |
| uk.degree-program.cs | Mediální a komunikační studia | cs_CZ |
| uk.degree-program.en | Media and Communications Studies | en_US |
| thesis.grade.cs | Výborně | cs_CZ |
| thesis.grade.en | Excellent | en_US |
| uk.file-availability | V | |
| uk.grantor | Univerzita Karlova, Fakulta sociálních věd, Katedra marketingové komunikace a public relations | cs_CZ |
| thesis.grade.code | 1 | |
| uk.publication-place | Praha | cs_CZ |
| uk.thesis.defenceStatus | O | |
| dc.identifier.lisID | 990011297260106986 | |
