| dc.contributor.advisor | Hejlová, Denisa | |
| dc.creator | Králová, Kristina | |
| dc.date.accessioned | 2024-06-16T06:29:32Z | |
| dc.date.available | 2024-06-16T06:29:32Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/126938 | |
| dc.language | Čeština | cs_CZ |
| dc.language.iso | cs_CZ | |
| dc.publisher | Univerzita Karlova, Fakulta sociálních věd | cs_CZ |
| dc.subject | Fashion marketing | cs_CZ |
| dc.subject | influencer marketing | cs_CZ |
| dc.subject | co-branding | cs_CZ |
| dc.subject | limitované kolekce | cs_CZ |
| dc.subject | módní řetězec | cs_CZ |
| dc.subject | Fashion marketing | en_US |
| dc.subject | influencer marketing | en_US |
| dc.subject | co-branding | en_US |
| dc.subject | limited collections | en_US |
| dc.subject | fashion retailer | en_US |
| dc.title | Limitované kolekce vytvořené ve spolupráci s influencery jako součást marketingové strategie módních řetězců | cs_CZ |
| dc.type | bakalářská práce | cs_CZ |
| dcterms.created | 2021 | |
| dcterms.dateAccepted | 2021-06-16 | |
| dc.description.department | Katedra marketingové komunikace a public relations | cs_CZ |
| dc.description.department | Department of Marketing Communication and Public Relations | en_US |
| dc.description.faculty | Faculty of Social Sciences | en_US |
| dc.description.faculty | Fakulta sociálních věd | cs_CZ |
| dc.identifier.repId | 229376 | |
| dc.title.translated | Limited collections designed in collaboration with influencers as a part of fashion retailers marketing strategy | en_US |
| dc.contributor.referee | Ježková, Tereza | |
| thesis.degree.name | Bc. | |
| thesis.degree.level | bakalářské | cs_CZ |
| thesis.degree.discipline | Marketingová komunikace a public relations | cs_CZ |
| thesis.degree.discipline | Marketing Communications and Public Relations | en_US |
| thesis.degree.program | Mediální a komunikační studia | cs_CZ |
| thesis.degree.program | Media and Communications Studies | en_US |
| uk.thesis.type | bakalářská práce | cs_CZ |
| uk.taxonomy.organization-cs | Fakulta sociálních věd::Katedra marketingové komunikace a public relations | cs_CZ |
| uk.taxonomy.organization-en | Faculty of Social Sciences::Department of Marketing Communication and Public Relations | en_US |
| uk.faculty-name.cs | Fakulta sociálních věd | cs_CZ |
| uk.faculty-name.en | Faculty of Social Sciences | en_US |
| uk.faculty-abbr.cs | FSV | cs_CZ |
| uk.degree-discipline.cs | Marketingová komunikace a public relations | cs_CZ |
| uk.degree-discipline.en | Marketing Communications and Public Relations | en_US |
| uk.degree-program.cs | Mediální a komunikační studia | cs_CZ |
| uk.degree-program.en | Media and Communications Studies | en_US |
| thesis.grade.cs | Výborně | cs_CZ |
| thesis.grade.en | Excellent | en_US |
| uk.file-availability | V | |
| uk.grantor | Univerzita Karlova, Fakulta sociálních věd, Katedra marketingové komunikace a public relations | cs_CZ |
| thesis.grade.code | A | |
| uk.publication-place | Praha | cs_CZ |
| uk.embargo.reason | ochrana obchodního tajemství | cs |
| uk.embargo.reason | protection of trade secret | en |
| uk.thesis.defenceStatus | O | |
| dc.identifier.lisID | 990024490700106986 | |
