Klam utopených nákladů
The sunk-cost fallacy
bachelor thesis (DEFENDED)
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Permanent link
http://hdl.handle.net/20.500.11956/121869Identifiers
Study Information System: 215505
Collections
- Kvalifikační práce [17911]
Author
Advisor
Referee
Houdek, Petr
Faculty / Institute
Faculty of Social Sciences
Discipline
Marketing Communications and Public Relations
Department
Department of Marketing Communication and Public Relations
Date of defense
23. 9. 2020
Publisher
Univerzita Karlova, Fakulta sociálních vědLanguage
Czech
Grade
Excellent