| dc.contributor.advisor | Koudelková, Petra | |
| dc.creator | Přiklopilová, Jana | |
| dc.date.accessioned | 2020-10-14T10:15:30Z | |
| dc.date.available | 2020-10-14T10:15:30Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/121865 | |
| dc.language | Čeština | cs_CZ |
| dc.language.iso | cs_CZ | |
| dc.publisher | Univerzita Karlova, Fakulta sociálních věd | cs_CZ |
| dc.subject | Social responsibility | en_US |
| dc.subject | CSR | en_US |
| dc.subject | corporate companies | en_US |
| dc.subject | Needscope model | en_US |
| dc.subject | self-esteem | en_US |
| dc.subject | mental health | en_US |
| dc.subject | analysis | en_US |
| dc.subject | Sociální zodpovědnost | cs_CZ |
| dc.subject | CSR | cs_CZ |
| dc.subject | korporátní firmy | cs_CZ |
| dc.subject | Needscope model | cs_CZ |
| dc.subject | sebevědomí | cs_CZ |
| dc.subject | mentální zdraví | cs_CZ |
| dc.subject | analýza | cs_CZ |
| dc.title | Analýza korporátních CSR projektů zaměřených na sebedůvěru zákazníka | cs_CZ |
| dc.type | bakalářská práce | cs_CZ |
| dcterms.created | 2020 | |
| dcterms.dateAccepted | 2020-09-23 | |
| dc.description.department | Katedra marketingové komunikace a public relations | cs_CZ |
| dc.description.department | Department of Marketing Communication and Public Relations | en_US |
| dc.description.faculty | Faculty of Social Sciences | en_US |
| dc.description.faculty | Fakulta sociálních věd | cs_CZ |
| dc.identifier.repId | 215501 | |
| dc.title.translated | Analysis of corporate CSR projects with emphasys on customer self-esteem | en_US |
| dc.contributor.referee | Vranka, Marek | |
| thesis.degree.name | Bc. | |
| thesis.degree.level | bakalářské | cs_CZ |
| thesis.degree.discipline | Marketingová komunikace a public relations | cs_CZ |
| thesis.degree.discipline | Marketing Communications and Public Relations | en_US |
| thesis.degree.program | Media and Communications Studies | en_US |
| thesis.degree.program | Mediální a komunikační studia | cs_CZ |
| uk.thesis.type | bakalářská práce | cs_CZ |
| uk.taxonomy.organization-cs | Fakulta sociálních věd::Katedra marketingové komunikace a public relations | cs_CZ |
| uk.taxonomy.organization-en | Faculty of Social Sciences::Department of Marketing Communication and Public Relations | en_US |
| uk.faculty-name.cs | Fakulta sociálních věd | cs_CZ |
| uk.faculty-name.en | Faculty of Social Sciences | en_US |
| uk.faculty-abbr.cs | FSV | cs_CZ |
| uk.degree-discipline.cs | Marketingová komunikace a public relations | cs_CZ |
| uk.degree-discipline.en | Marketing Communications and Public Relations | en_US |
| uk.degree-program.cs | Mediální a komunikační studia | cs_CZ |
| uk.degree-program.en | Media and Communications Studies | en_US |
| thesis.grade.cs | Dobře | cs_CZ |
| thesis.grade.en | Good | en_US |
| uk.file-availability | V | |
| uk.grantor | Univerzita Karlova, Fakulta sociálních věd, Katedra marketingové komunikace a public relations | cs_CZ |
| thesis.grade.code | E | |
| uk.publication-place | Praha | cs_CZ |
