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Soutěž a tranzice: odlišné přístupy k national brandingu v Estonsku a Litvě
dc.contributor.advisorKołodziej, Jacek
dc.creatorCurran, Thomas Declan Roy
dc.date.accessioned2020-11-30T10:48:18Z
dc.date.available2020-11-30T10:48:18Z
dc.date.issued2020
dc.identifier.urihttp://hdl.handle.net/20.500.11956/121659
dc.description.abstractIn the early 2000s, Estonia and Latvia adopted nation branding strategies as a means of progressing their transition towards becoming European Union and NATO member states. While both states inherited very similar regional identities centred on a Baltic regional grouping, Estonia and Latvia diverged in their incorporation of this Baltic regional identity into their nation branding strategies, with Latvia foregrounding its Baltic identity while Estonia demonstrated a pivot towards a Nordic identity, while minimising Baltic dimensions. While previous research in this field has predominantly taken a country-by-country approach to nation brand analysis, this paper takes a comparative content analysis methodology in order to identify differences across strategies over time. Through a content analysis of nation branding materials issued by Estonia and Latvia between 2001 and 2020, this paper demonstrates that these countries have adopted strongly differing postures in their nation branding strategies with regards to a Baltic identity. In contrast to other work on this topic, this paper situates the choices made in producing these nation branding strategies in their historical, cultural and economic context in order to draw conclusions as to how a Baltic identity is perceived as being competitive or uncompetitive...en_US
dc.languageEnglishcs_CZ
dc.language.isoen_US
dc.publisherUniverzita Karlova, Fakulta sociálních vědcs_CZ
dc.titleCompetition & Transition: Divergent Approaches to Nation Branding in Estonia and Latviaen_US
dc.typediplomová prácecs_CZ
dcterms.created2020
dcterms.dateAccepted2020-09-21
dc.description.departmentDepartment of European Studiesen_US
dc.description.departmentKatedra evropských studiícs_CZ
dc.description.facultyFakulta sociálních vědcs_CZ
dc.description.facultyFaculty of Social Sciencesen_US
dc.identifier.repId226456
dc.title.translatedSoutěž a tranzice: odlišné přístupy k national brandingu v Estonsku a Litvěcs_CZ
dc.contributor.refereeTomalová, Eliška
dc.identifier.aleph002384803
thesis.degree.nameMgr.
thesis.degree.levelnavazující magisterskécs_CZ
thesis.degree.disciplineEvropská společnost a politika: Václav Havel Joint Master Programmecs_CZ
thesis.degree.disciplineEuropean Politics and Society: Vaclav Havel Joint Master Programmeen_US
thesis.degree.programMezinárodní teritoriální studiacs_CZ
thesis.degree.programInternational Area Studiesen_US
uk.faculty-name.csFakulta sociálních vědcs_CZ
uk.faculty-name.enFaculty of Social Sciencesen_US
uk.faculty-abbr.csFSVcs_CZ
uk.degree-discipline.csEvropská společnost a politika: Václav Havel Joint Master Programmecs_CZ
uk.degree-discipline.enEuropean Politics and Society: Vaclav Havel Joint Master Programmeen_US
uk.degree-program.csMezinárodní teritoriální studiacs_CZ
uk.degree-program.enInternational Area Studiesen_US
thesis.grade.csVýborněcs_CZ
thesis.grade.enExcellenten_US
uk.abstract.enIn the early 2000s, Estonia and Latvia adopted nation branding strategies as a means of progressing their transition towards becoming European Union and NATO member states. While both states inherited very similar regional identities centred on a Baltic regional grouping, Estonia and Latvia diverged in their incorporation of this Baltic regional identity into their nation branding strategies, with Latvia foregrounding its Baltic identity while Estonia demonstrated a pivot towards a Nordic identity, while minimising Baltic dimensions. While previous research in this field has predominantly taken a country-by-country approach to nation brand analysis, this paper takes a comparative content analysis methodology in order to identify differences across strategies over time. Through a content analysis of nation branding materials issued by Estonia and Latvia between 2001 and 2020, this paper demonstrates that these countries have adopted strongly differing postures in their nation branding strategies with regards to a Baltic identity. In contrast to other work on this topic, this paper situates the choices made in producing these nation branding strategies in their historical, cultural and economic context in order to draw conclusions as to how a Baltic identity is perceived as being competitive or uncompetitive...en_US
uk.file-availabilityV
uk.grantorUniverzita Karlova, Fakulta sociálních věd, Katedra evropských studiícs_CZ
thesis.grade.codeB
uk.publication-placePrahacs_CZ


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