| dc.contributor.advisor | Koudelková, Petra | |
| dc.creator | Raymanová, Lenka | |
| dc.date.accessioned | 2020-07-15T09:56:57Z | |
| dc.date.available | 2020-07-15T09:56:57Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/118591 | |
| dc.language | Čeština | cs_CZ |
| dc.language.iso | cs_CZ | |
| dc.publisher | Univerzita Karlova, Fakulta sociálních věd | cs_CZ |
| dc.subject | Personalised video | en_US |
| dc.subject | personalised marketing | en_US |
| dc.subject | online marketing | en_US |
| dc.subject | CRM | en_US |
| dc.subject | video marketing | en_US |
| dc.subject | interactive video | en_US |
| dc.subject | direct marketing | en_US |
| dc.subject | Personalizované video | cs_CZ |
| dc.subject | personalizovaný marketing | cs_CZ |
| dc.subject | online marketing | cs_CZ |
| dc.subject | CRM | cs_CZ |
| dc.subject | video marketing | cs_CZ |
| dc.subject | interaktivní video | cs_CZ |
| dc.subject | přímý marketing | cs_CZ |
| dc.title | Personalizovaná videa jako nový formát reklamy | cs_CZ |
| dc.type | bakalářská práce | cs_CZ |
| dcterms.created | 2020 | |
| dcterms.dateAccepted | 2020-06-24 | |
| dc.description.department | Department of Marketing Communication and Public Relations | en_US |
| dc.description.department | Katedra marketingové komunikace a public relations | cs_CZ |
| dc.description.faculty | Fakulta sociálních věd | cs_CZ |
| dc.description.faculty | Faculty of Social Sciences | en_US |
| dc.identifier.repId | 215506 | |
| dc.title.translated | Personalised videos as a new format of advertising | en_US |
| dc.contributor.referee | Klimeš, David | |
| thesis.degree.name | Bc. | |
| thesis.degree.level | bakalářské | cs_CZ |
| thesis.degree.discipline | Marketingová komunikace a public relations | cs_CZ |
| thesis.degree.discipline | Marketing Communications and Public Relations | en_US |
| thesis.degree.program | Media and Communications Studies | en_US |
| thesis.degree.program | Mediální a komunikační studia | cs_CZ |
| uk.thesis.type | bakalářská práce | cs_CZ |
| uk.taxonomy.organization-cs | Fakulta sociálních věd::Katedra marketingové komunikace a public relations | cs_CZ |
| uk.taxonomy.organization-en | Faculty of Social Sciences::Department of Marketing Communication and Public Relations | en_US |
| uk.faculty-name.cs | Fakulta sociálních věd | cs_CZ |
| uk.faculty-name.en | Faculty of Social Sciences | en_US |
| uk.faculty-abbr.cs | FSV | cs_CZ |
| uk.degree-discipline.cs | Marketingová komunikace a public relations | cs_CZ |
| uk.degree-discipline.en | Marketing Communications and Public Relations | en_US |
| uk.degree-program.cs | Mediální a komunikační studia | cs_CZ |
| uk.degree-program.en | Media and Communications Studies | en_US |
| thesis.grade.cs | Výborně | cs_CZ |
| thesis.grade.en | Excellent | en_US |
| uk.file-availability | V | |
| uk.grantor | Univerzita Karlova, Fakulta sociálních věd, Katedra marketingové komunikace a public relations | cs_CZ |
| thesis.grade.code | A | |
| uk.publication-place | Praha | cs_CZ |
