| dc.contributor.advisor | Kopecký, Ladislav | |
| dc.creator | Dubois, Julien | |
| dc.date.accessioned | 2017-04-04T14:20:55Z | |
| dc.date.available | 2017-04-04T14:20:55Z | |
| dc.date.issued | 2007 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/11512 | |
| dc.description.abstract | This final bachelor's state exam project is focusing on brand identity of the car manufacturer Renault. It analyses and explains different steps when acquiring the new identity and the new image of the brand Renault since 1999. Tt demonstrates also some other examples of acquiring new brand identity of Renault suggested by car industry experts. The conclusion contains the SWOT analysis of the brand Renault and the outline of the future development of the car industry in connection with brand management. Powered by TCPDF (www.tcpdf.org) | en_US |
| dc.language | Čeština | cs_CZ |
| dc.language.iso | cs_CZ | |
| dc.publisher | Univerzita Karlova, Fakulta sociálních věd | cs_CZ |
| dc.title | Role značky Renault v rámci komunikace společnosti Renault od roku 1999 | cs_CZ |
| dc.type | bakalářská práce | cs_CZ |
| dcterms.created | 2007 | |
| dcterms.dateAccepted | 2007-06-20 | |
| dc.description.department | Katedra marketingové komunikace a public relations | cs_CZ |
| dc.description.department | Department of Marketing Communication and Public Relations | en_US |
| dc.description.faculty | Faculty of Social Sciences | en_US |
| dc.description.faculty | Fakulta sociálních věd | cs_CZ |
| dc.identifier.repId | 15075 | |
| dc.title.translated | The role of the brand Renault in the communication of the company Renault since 1999 | en_US |
| dc.contributor.referee | Pruša, Igor | |
| dc.identifier.aleph | 000943855 | |
| thesis.degree.name | Bc. | |
| thesis.degree.level | bakalářské | cs_CZ |
| thesis.degree.discipline | Marketingová komunikace a public relations | cs_CZ |
| thesis.degree.discipline | Marketing Communications and Public Relations | en_US |
| thesis.degree.program | Media and Communications Studies | en_US |
| thesis.degree.program | Mediální a komunikační studia | cs_CZ |
| uk.thesis.type | bakalářská práce | cs_CZ |
| uk.taxonomy.organization-cs | Fakulta sociálních věd::Katedra marketingové komunikace a public relations | cs_CZ |
| uk.taxonomy.organization-en | Faculty of Social Sciences::Department of Marketing Communication and Public Relations | en_US |
| uk.faculty-name.cs | Fakulta sociálních věd | cs_CZ |
| uk.faculty-name.en | Faculty of Social Sciences | en_US |
| uk.faculty-abbr.cs | FSV | cs_CZ |
| uk.degree-discipline.cs | Marketingová komunikace a public relations | cs_CZ |
| uk.degree-discipline.en | Marketing Communications and Public Relations | en_US |
| uk.degree-program.cs | Mediální a komunikační studia | cs_CZ |
| uk.degree-program.en | Media and Communications Studies | en_US |
| thesis.grade.cs | Velmi dobře | cs_CZ |
| thesis.grade.en | Very good | en_US |
| uk.abstract.en | This final bachelor's state exam project is focusing on brand identity of the car manufacturer Renault. It analyses and explains different steps when acquiring the new identity and the new image of the brand Renault since 1999. Tt demonstrates also some other examples of acquiring new brand identity of Renault suggested by car industry experts. The conclusion contains the SWOT analysis of the brand Renault and the outline of the future development of the car industry in connection with brand management. Powered by TCPDF (www.tcpdf.org) | en_US |
| uk.publication.place | Praha | cs_CZ |
| uk.grantor | Univerzita Karlova, Fakulta sociálních věd, Katedra marketingové komunikace a public relations | cs_CZ |
| dc.identifier.lisID | 990009438550106986 | |
