Show simple item record

The colour symbolics in marketing communication as applied to campaign for general election in June 2006
dc.contributor.advisorDolanský, Pavel
dc.creatorVeselá, Vendula
dc.date.accessioned2018-01-29T10:56:55Z
dc.date.available2018-01-29T10:56:55Z
dc.date.issued2007
dc.identifier.urihttp://hdl.handle.net/20.500.11956/11507
dc.description.abstractThe bachelor's thesis concentrates on defining colour influence on the political parties' campaign for 2006 general election in the Czech Republic. We considered only fi ve major parties - The Czec h Social Democratic Party, The Christian and Democratic Union. Czechoslovak People' s Party, The Communist Party of Bohemia and Moravia, The Civic Democratic Party and The Green Party. The opening part of this thesis deals with the history of colour context, colour associations and psychic influence on man. In the theoretical part it is suggested which marketing tools does the political communication use and then the thesis has a detailed look on advertisement with a handsight of colour. The main stress is put on the political poster, important part of the political mass communication. We also studied the web presentations, which has become part of the campaigns and have more and more inn uence on the voters. The last chapter dea ls with the political spectrumand steady colour associations. Colour can be very influential means of communication. which is easy to remember. It also has other benefits, as it has psychological infl uence on a person, thanks to our own experience with the colour. These experiences have often common features. which make the communication easier. The political parties discussed chose...en_US
dc.languageČeštinacs_CZ
dc.language.isocs_CZ
dc.publisherUniverzita Karlova, Fakulta sociálních vědcs_CZ
dc.titleBarevná symbolika v marketingové komunikaci v aplikaci na předvolební kampaň k parlamentním volbám v červnu 2006cs_CZ
dc.typebakalářská prácecs_CZ
dcterms.created2007
dcterms.dateAccepted2007-06-20
dc.description.departmentKatedra marketingové komunikace a public relationscs_CZ
dc.description.departmentDepartment of Marketing Communication and Public Relationsen_US
dc.description.facultyFakulta sociálních vědcs_CZ
dc.description.facultyFaculty of Social Sciencesen_US
dc.identifier.repId15123
dc.title.translatedThe colour symbolics in marketing communication as applied to campaign for general election in June 2006en_US
dc.contributor.refereeHubálek, Slavomil
dc.identifier.aleph000944820
thesis.degree.nameBc.
thesis.degree.levelbakalářskécs_CZ
thesis.degree.disciplineMarketingová komunikace a public relationscs_CZ
thesis.degree.disciplineMarketing Communications and Public Relationsen_US
thesis.degree.programMediální a komunikační studiacs_CZ
thesis.degree.programMedia and Communications Studiesen_US
uk.thesis.typebakalářská prácecs_CZ
uk.taxonomy.organization-csFakulta sociálních věd::Katedra marketingové komunikace a public relationscs_CZ
uk.taxonomy.organization-enFaculty of Social Sciences::Department of Marketing Communication and Public Relationsen_US
uk.faculty-name.csFakulta sociálních vědcs_CZ
uk.faculty-name.enFaculty of Social Sciencesen_US
uk.faculty-abbr.csFSVcs_CZ
uk.degree-discipline.csMarketingová komunikace a public relationscs_CZ
uk.degree-discipline.enMarketing Communications and Public Relationsen_US
uk.degree-program.csMediální a komunikační studiacs_CZ
uk.degree-program.enMedia and Communications Studiesen_US
thesis.grade.csVýborněcs_CZ
thesis.grade.enExcellenten_US
uk.abstract.enThe bachelor's thesis concentrates on defining colour influence on the political parties' campaign for 2006 general election in the Czech Republic. We considered only fi ve major parties - The Czec h Social Democratic Party, The Christian and Democratic Union. Czechoslovak People' s Party, The Communist Party of Bohemia and Moravia, The Civic Democratic Party and The Green Party. The opening part of this thesis deals with the history of colour context, colour associations and psychic influence on man. In the theoretical part it is suggested which marketing tools does the political communication use and then the thesis has a detailed look on advertisement with a handsight of colour. The main stress is put on the political poster, important part of the political mass communication. We also studied the web presentations, which has become part of the campaigns and have more and more inn uence on the voters. The last chapter dea ls with the political spectrumand steady colour associations. Colour can be very influential means of communication. which is easy to remember. It also has other benefits, as it has psychological infl uence on a person, thanks to our own experience with the colour. These experiences have often common features. which make the communication easier. The political parties discussed chose...en_US
uk.file-availabilityV
uk.publication.placePrahacs_CZ
uk.grantorUniverzita Karlova, Fakulta sociálních věd, Katedra marketingové komunikace a public relationscs_CZ
dc.identifier.lisID990009448200106986


Files in this item

Thumbnail
Thumbnail
Thumbnail
Thumbnail

This item appears in the following Collection(s)

Show simple item record


© 2017 Univerzita Karlova, Ústřední knihovna, Ovocný trh 560/5, 116 36 Praha 1; email: admin-repozitar [at] cuni.cz

Za dodržení všech ustanovení autorského zákona jsou zodpovědné jednotlivé složky Univerzity Karlovy. / Each constituent part of Charles University is responsible for adherence to all provisions of the copyright law.

Upozornění / Notice: Získané informace nemohou být použity k výdělečným účelům nebo vydávány za studijní, vědeckou nebo jinou tvůrčí činnost jiné osoby než autora. / Any retrieved information shall not be used for any commercial purposes or claimed as results of studying, scientific or any other creative activities of any person other than the author.

DSpace software copyright © 2002-2015  DuraSpace
Theme by 
@mire NV