Barevná symbolika v marketingové komunikaci v aplikaci na předvolební kampaň k parlamentním volbám v červnu 2006
The colour symbolics in marketing communication as applied to campaign for general election in June 2006
bakalářská práce (OBHÁJENO)

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Trvalý odkaz
http://hdl.handle.net/20.500.11956/11507Identifikátory
SIS: 15123
Kolekce
- Kvalifikační práce [18441]
Autor
Vedoucí práce
Oponent práce
Hubálek, Slavomil
Fakulta / součást
Fakulta sociálních věd
Obor
Marketingová komunikace a public relations
Katedra / ústav / klinika
Katedra marketingové komunikace a public relations
Datum obhajoby
20. 6. 2007
Nakladatel
Univerzita Karlova, Fakulta sociálních vědJazyk
Čeština
Známka
Výborně
The bachelor's thesis concentrates on defining colour influence on the political parties' campaign for 2006 general election in the Czech Republic. We considered only fi ve major parties - The Czec h Social Democratic Party, The Christian and Democratic Union. Czechoslovak People' s Party, The Communist Party of Bohemia and Moravia, The Civic Democratic Party and The Green Party. The opening part of this thesis deals with the history of colour context, colour associations and psychic influence on man. In the theoretical part it is suggested which marketing tools does the political communication use and then the thesis has a detailed look on advertisement with a handsight of colour. The main stress is put on the political poster, important part of the political mass communication. We also studied the web presentations, which has become part of the campaigns and have more and more inn uence on the voters. The last chapter dea ls with the political spectrumand steady colour associations. Colour can be very influential means of communication. which is easy to remember. It also has other benefits, as it has psychological infl uence on a person, thanks to our own experience with the colour. These experiences have often common features. which make the communication easier. The political parties discussed chose...