| dc.contributor.advisor | Shavit, Anna | |
| dc.creator | Vocel, Jan | |
| dc.date.accessioned | 2019-10-18T13:42:58Z | |
| dc.date.available | 2019-10-18T13:42:58Z | |
| dc.date.issued | 2019 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/110410 | |
| dc.language | Čeština | cs_CZ |
| dc.language.iso | cs_CZ | |
| dc.publisher | Univerzita Karlova, Fakulta sociálních věd | cs_CZ |
| dc.subject | značka | cs_CZ |
| dc.subject | tvorba značky | cs_CZ |
| dc.subject | identita | cs_CZ |
| dc.subject | kvalitativní rozhovor | cs_CZ |
| dc.subject | média | cs_CZ |
| dc.subject | ČSSD | cs_CZ |
| dc.subject | Jakub Landovský | cs_CZ |
| dc.subject | volby | cs_CZ |
| dc.subject | politika | cs_CZ |
| dc.subject | 2018 | cs_CZ |
| dc.subject | brand | en_US |
| dc.subject | branding | en_US |
| dc.subject | identity | en_US |
| dc.subject | qualitative interview | en_US |
| dc.subject | media | en_US |
| dc.subject | ČSSD | en_US |
| dc.subject | Jakub Landovský | en_US |
| dc.subject | elections | en_US |
| dc.subject | politics | en_US |
| dc.subject | 2018 | en_US |
| dc.title | Utváření politické značky lídra ČSSD Jakuba Landovského ve volební kampani do Zastupitelstva hlavního města Prahy v roce 2018 | cs_CZ |
| dc.type | bakalářská práce | cs_CZ |
| dcterms.created | 2019 | |
| dcterms.dateAccepted | 2019-09-19 | |
| dc.description.department | Katedra marketingové komunikace a public relations | cs_CZ |
| dc.description.department | Department of Marketing Communication and Public Relations | en_US |
| dc.description.faculty | Faculty of Social Sciences | en_US |
| dc.description.faculty | Fakulta sociálních věd | cs_CZ |
| dc.identifier.repId | 192606 | |
| dc.title.translated | Creating the Political Brand of Jakub Landovský, leader of the Czech Social Democratic Party, in the 2018 Elections to the Prague City Council | en_US |
| dc.contributor.referee | Švec, Kamil | |
| thesis.degree.name | Bc. | |
| thesis.degree.level | bakalářské | cs_CZ |
| thesis.degree.discipline | Marketing Communications and Public Relations | en_US |
| thesis.degree.discipline | Marketingová komunikace a public relations | cs_CZ |
| thesis.degree.program | Mediální a komunikační studia | cs_CZ |
| thesis.degree.program | Media and Communications Studies | en_US |
| uk.thesis.type | bakalářská práce | cs_CZ |
| uk.taxonomy.organization-cs | Fakulta sociálních věd::Katedra marketingové komunikace a public relations | cs_CZ |
| uk.taxonomy.organization-en | Faculty of Social Sciences::Department of Marketing Communication and Public Relations | en_US |
| uk.faculty-name.cs | Fakulta sociálních věd | cs_CZ |
| uk.faculty-name.en | Faculty of Social Sciences | en_US |
| uk.faculty-abbr.cs | FSV | cs_CZ |
| uk.degree-discipline.cs | Marketingová komunikace a public relations | cs_CZ |
| uk.degree-discipline.en | Marketing Communications and Public Relations | en_US |
| uk.degree-program.cs | Mediální a komunikační studia | cs_CZ |
| uk.degree-program.en | Media and Communications Studies | en_US |
| thesis.grade.cs | Velmi dobře | cs_CZ |
| thesis.grade.en | Very good | en_US |
| uk.file-availability | V | |
| uk.publication.place | Praha | cs_CZ |
| uk.grantor | Univerzita Karlova, Fakulta sociálních věd, Katedra marketingové komunikace a public relations | cs_CZ |
| thesis.grade.code | C | |
