Browsing by Author "Šulák, Marek"
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Komparace marketingové komunikace rozhlasových stanic Radio Wave a Evropa 2
Defence status: DEFENDEDŠulák, Marek (Univerzita Karlova, Fakulta sociálních věd, 2020)Date of defense: 23. 9. 2020The bachelor's thesis "Comparison of marketing communication of Radio Wave and Europe 2" describes, analyzes and compares the marketing tools and activities of Radio Wave and Evropa 2. The work uses three research methods, ...