Browsing by Advisor "Novák, Matěj"
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Měření a optimalizace online reklamních kampaní
Defence status: DEFENDED(Univerzita Karlova, Filozofická fakulta, 2012)Date of defense: 27. 6. 2012The main goal of this thesis is to find out whether best practices are used in measuring, evaluation and optimization of online PPC campaigns and whether Czech professional community agrees with these best practices. A ...